As a UK producer, we wanted to celebrate the best thing about the UK. The weather? No. The people!
Each label shows the eyes of a different person who lives in the UK. They may not be born in the UK, they may not have gone to school in the UK, but they're part of this country. They each form a key part of the rich tapestry that makes the UK special. As as urban winery based in London, many of the faces are Londoners. That's just how it's worked so far. Anyone can apply to be on the labels.
Who are they and how did you choose them? They are all random people, in the nicest possible way. They are students, plumbers, researchers, the unemployed, the retired, newspaper editors, receptionists, teachers and HR executives. They are aged between 19 and 70+. They live all over the place! They are white, black, Asian and mixed race. Not to mention LBQTPRSV+ or whatever all the letters stand for.