As a London producer, we wanted to celebrate the best thing about London. The weather? No. The people!
Each label shows the eyes of a different Londoner. A Londoner for us, is someone who lives here. They're probably not born in London, they probably didn't go to school in London, but they're a Londoner. They each form a key part of the rich tapestry that makes London special.
Who are they and how did you choose them? They are all random people, in the nicest possible way. They are students, plumbers, researchers, the unemployed, the retired, newspaper editors, receptionists, teachers and HR executives. They are aged between 19 and 70+. They live in East, West, North and South London. They are white, black, Asian and mixed race.